Join the Melrose Society, Besties.
Free to join. Earn points on every order and unlock more as you shop.


Launch gift for our first 50
A surprise gift for the first 50 new members, joining 10 October to 8 November 2026. Claim it by 31 December 2026.
- Free with your first paid online order
- Or ask at our booth, no purchase needed
*While stocks last
Read the full conditions
- The first 50 people to join the Melrose Society, online or by the QR code at a booth, between 12.00am on 10 October and 11.59pm on 8 November 2026 (Singapore time), counted by the sign-up time our system records.
- For new members only, one gift per person.
- The gift is a surprise chosen by Melrose Label. It has no cash value and cannot be exchanged.
- Online, the gift is added free to your first paid online order. At a booth, ask our team: no purchase is needed.
- Claim it by 31 December 2026, or it lapses.
- If the online order you claimed it with is cancelled or refunded before it ships, the gift can be claimed again.
- While the 50 gifts last.
Start free, unlock more
Everyone starts at Explorer.
Join free
Sign up online, or scan the QR code at our booth.
Shop and earn points
Points on every purchase, taken off at checkout.
Level up
Spend more within 12 months to move up.
- 5 percent off
Explorer
Free to join. Off full-price items.
- 1 point per S$1 spent
- 10% birthday coupon, on top of your member discount
- 8 percent off
Elite
From S$300 spent in 12 months. Off full-price items.
- 1 point per S$1 spent
- 15% birthday coupon, on top of your member discount
- Online sales 24 hours early
- 10 percent off
Front Row
From S$600 spent in 12 months. Off full-price items.
- 2 points per S$1 spent
- 20% birthday coupon, on top of your member discount
- Free Standard delivery
- Online sales 24 hours early
Discounts apply to full-price items, not sale items. Your tier is based on what you spend within 12 months, after refunds, and your 12-month cycle starts the day you reach it. Keep that amount up in each cycle to stay; otherwise you return to Explorer. Points and membership never expire. Applies online and at official Melrose booths.
100 points = S$1 off
Redeem on items at checkout, not on delivery. You need at least 100 points to redeem. Your points never expire.
Questions, answered
The short version of how the Melrose Society works. The full detail is in our terms.
About Melrose Society
4 questions
What is Melrose Society?
Melrose Society is Melrose Label's exclusive loyalty programme, created to reward our loyal customers with shopping rewards, special privileges, early access and exclusive experiences.
Is it free to join Melrose Society?
Yes. Membership is complimentary and there is no annual membership fee.
How do I become a Melrose Society member?
Simply create an account with Melrose Label. You will automatically become a member and start earning shopping points with eligible purchases.
Can I join at a booth?
Yes. Scan the QR code on our booth device with your own phone, or sign up on this page. We need your name, mobile number and email address. Your email is where your receipts and sign-in codes go. One membership per person and per mobile number.
Tiers
6 questions
How many membership tiers are there?
Melrose Society has 3 membership tiers, with each tier offering enhanced benefits and privileges.
- Explorer: Free to join
- Elite: Accumulate 300 points (S$300 of qualifying spend) in a 12-month cycle
- Front Row: Accumulate 600 points (S$600 of qualifying spend) in a 12-month cycle
How do I qualify for a higher tier?
Your membership tier is determined by your cumulative qualifying spend within a 12-month cycle. Once you reach the required spending threshold, you will be upgraded to the corresponding tier.
When does my 12-month membership cycle begin?
Your 12-month cycle begins from the date you qualify or are upgraded to your current tier.
Will my membership or points expire?
No. Melrose Society membership is non-expiring. However, your tier status will be reviewed according to the qualifying spend within each 12-month cycle.
What happens if I don't spend enough to maintain my tier?
If you do not meet the required spending threshold for your current tier during the relevant 12-month cycle, your tier may be adjusted according to the applicable Melrose Society terms and revert to the Explorer tier.
What does each tier get?
Explorer: 5% off full-price items and 1 point per S$1. Elite: 8% off full-price items and online sales 24 hours early. Front Row: 10% off full-price items, 2 points per S$1, free Standard delivery on every order and online sales 24 hours early. Every tier gets a birthday voucher (10%, 15% and 20% off full-price items). Member discounts apply to full-price items, not sale items.
Points & rewards
8 questions
How do I earn shopping points?
Members earn points on eligible purchases made through Melrose Label's online store and official pop-up booths. Points are credited according to the applicable points-earning rate. Purchases made on marketplace and consignment platforms (e.g. TikTok Shop and consignment stores) do not earn points, and points cannot be redeemed there.
How many points do I earn?
You earn points on what you spend on items, after discounts: 1 point per S$1 at Explorer and Elite, and 2 points per S$1 at Front Row. Delivery doesn't earn points, and neither does the part of an order you pay for with points. Points are added once your order is paid.
Can I use my points as cash?
Points cannot be exchanged for cash. They can be converted into shopping savings or rewards according to the available redemption options.
How do I use my points?
100 points = S$1 off your items. You need at least 100 points, and you choose how many to use, up to your item total after discounts. Points can't pay for delivery. At a booth, our team applies them for you.
What happens to my points if I return an item?
Points earned from a returned or cancelled order will be deducted from your membership account.
Do sale items earn points?
Yes, points are earned on eligible purchases.
Can I redeem points together with my birthday voucher?
All rewards can be stacked, unless stated otherwise. Your points, your birthday voucher and your member discount can all be used on the same order. Only one coupon or voucher can be used per order, so your birthday voucher can't be combined with another coupon. An ordinary coupon or promo code isn't added to your member discount: you get whichever saves you more.
What happens to my points when I exchange an item?
Points may be adjusted according to the final value of the exchanged items.
Birthday & early access
3 questions
When will I receive my birthday voucher?
Your birthday voucher will be issued according to your registered birth month and the applicable Melrose Society terms.
Can I change my date of birth after registering?
For security and fairness, changes to your date of birth may be restricted. Members should ensure their personal details are accurate when registering. If it is wrong, email us and we will correct it.
What is Early Access?
Selected Melrose Society members may receive early access to online sales, selected launches and exclusive promotions before they are made available to the general public. Early access provides members with an earlier opportunity to shop, but products remain subject to availability.
Your account
6 questions
Can I transfer my membership or points to someone else?
No. Membership accounts, points and rewards are personal and are not transferable.
Can I have more than one Melrose Society account?
Each customer should maintain one membership account. Duplicate accounts cannot be combined. Any unused points and rewards may be forfeited upon account closure.
What if I have a problem with my membership account or points?
Members can contact Melrose Label’s customer service team with their registered email address and order details for assistance: email themelroselabel@gmail.com or WhatsApp us.
Do I get the same perks at a booth and online?
Mostly. Your member discount applies automatically online and at the booth, you earn points in both places, and the birthday voucher works in both. Free Standard delivery (Front Row) and online sales 24 hours early (Elite and Front Row) are online only, and online perks need you to be signed in with your confirmed email. At a booth, our team finds your membership by your mobile number.
What is "Notify me when back"?
It’s a Melrose Society perk. If your size is sold out, tap “Notify me when back” and we’ll send one email when it returns, nothing else. It uses the email on your Society account, and you can undo it any time. Non-members are invited to join free.
Can I return something I bought?
In some cases, yes. The conditions are set out on our Returns page, and you can WhatsApp us if you’re unsure.
Privacy
3 questions
Does joining sign me up for marketing messages?
No. News and offers by email or WhatsApp are separate boxes, unticked by default, and your membership doesn’t depend on them. Joining at a booth doesn’t include a marketing opt-in. You can opt in online later and unsubscribe any time.
What do you do with my details?
We keep your name, mobile number, email (if you give one) and order history to run your orders and your membership. We only send marketing if you opt in, and we don’t sell your data. We never ask for your NRIC, FIN or passport number. It’s all in our Privacy Notice, written under Singapore’s PDPA.
How do I leave, or ask about my data?
Email themelroselabel@gmail.com any time to leave the Society, or to ask for a copy of your data or a correction. Any unused points and rewards may be forfeited when your account is closed. We keep order records separately for the 5 years IRAS requires.
Still have a question? WhatsApp us.
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